SEO Case Study 1
Mobile Application Development Company
Results
Inbound Links
+522
Online Readership
+18.5M
Estimated Views
+1.2M
Social Media Shares
+162
Project Overview
This mobile app development company specializes in creating top-tier mobile applications, ranging from visually captivating games to advanced audio and music editing tools, all featuring intuitive user interface (UI) and user experience (UX) designs. The company collaborated with FlixArts to enhance its web-to-app deep linking strategies, boost referral traffic to landing pages, and improve keyword rankings, all while adhering to best practices and guidelines. Within just 13 months of the collaboration, FlixArts successfully generated 522 inbound links through guest posts, reaching an estimated 1.2M views.
The company collaborated with FlixArts to enhance its web-to-app deep linking strategies, boost referral traffic to landing pages, and improve keyword rankings, all while adhering to best practices and guidelines. Within just 13 months of the collaboration, FlixArts successfully generated 522 inbound links through guest posts, reaching an estimated 1.2M views.
Highlights
Our continued collaboration with the client resulted in increased referral traffic and high-quality backlinks for a variety of mobile applications.
The link-building campaigns secured high-authority links, with an average domain authority (DA) of 50, a total online audience reach of 18.5 million, and 162 social media shares. We also improved keyword rankings for each app, positioning them in the top 5-8 spots on search engine results pages (SERPs), which brought in an average of 1.2 million searches every month.
Among the most notable achievements was the enhanced performance of two of the client’s leading mobile apps.
The mobile strategy game acquired 475 referring domains and 4.2K backlinks, with 145 keywords ranking in the top 3 organic search results.
Likewise, our link-building efforts for the coloring app generated 5.4K backlinks, 823 referring domains, and a 1.8K increase in organic traffic. Moreover, the campaigns helped secure 60 keywords in the top 3 organic search rankings.
Executing The Strategy
The Challenge
One of the major challenges in meeting the client’s objectives was navigating content restrictions. Early in the project, it was made clear that acquiring links had to strictly comply with Google Webmaster Guidelines. This required a careful approach in crafting guest posts and identifying link-building opportunities, ensuring we avoided legal pitfalls. Specifically, the focus was on steering clear of link schemes and any tactics that create “unnatural links,” which would be considered violations of Google’s policies.
The Solution
Our link-building team conducted thorough keyword research and ranking analysis to uncover opportunities for securing high-quality, budget-friendly link placements. Since the client already had a well-established keyword strategy, our priority was to align our guest posting efforts with their overall business goals.
We produced content such as product reviews, listicles, and high-authority articles that naturally incorporated target keywords and links on websites with substantial organic traffic. In close collaboration with the client’s legal department, we ensured all content was reviewed and approved before publication. By working closely with their legal team, we consistently achieved 100% client satisfaction.
Our ongoing link-building strategies focus on securing top keyword positions in organic search results, continually improving the rankings of the client’s various mobile applications.
SEO Case Study 2
Jackson Wellness
Results
Facebook Followers
+5,210
Instagram Followers
+7,500
Average Purchase
+4.82
Conversion Value
+120,420
Project Overview
How a wellness influencer found success with our social media marketing services Jackson Wellness sought to grow its presence on Instagram and Facebook, increase participation in its monthly wellness challenges, boost sales for its online programs, and support the launch of new products.
Solution
Jackson Wellness opted for a tailored “Maximize Impact” package from FlixArts, which included organic content creation and a strategic paid advertising campaign. The package also offered regular strategy consultations, engagement monitoring, and comprehensive monthly analytics reporting.
Building a Wellness Community Online
A social media expert from FlixArts helped Jackson Wellness develop 3-4 posts per week on their Facebook profile and monitored post interactions.
In addition to content creation, FlixArts managed a variety of social media advertising campaigns, implementing A/B testing to optimize performance:
Follower Growth Campaign
The goal of this campaign was to gain followers who were likely to be interested in Jackson Wellness's services. The ads were carefully targeted toward individuals with a potential interest in wellness, fitness, and healthy living.
Brand Awareness & Website Traffic Campaigns
These campaigns were designed to increase awareness of Jackson Wellness's wellness programs and challenges while driving traffic to their website. Ads were segmented by interest in specific programs and content.
Remarketing Conversion Ads for Program Sales and Challenge Sign-Ups
A targeted strategy was implemented around each digital program and group challenge to maximize participation and sales.
Organic Post Boosting
Boosting select branded posts on Facebook and Instagram helped extend the reach and engagement of the content. These boosted posts acted as short-term advertisements, targeting individuals who might be interested in the highlighted product or topic.
FlixArts also monitored the Facebook page, responded to comments, and engaged with followers. Jackson Wellness managed their own Instagram Stories and post engagement.
Social Media Management Results Facebook
Before working with FlixArts, Jackson Wellness had a small following and low engagement on Facebook. Within just a few weeks, thanks to follower growth campaigns and boosted posts, the company saw an increase of 5,210 new followers.
Jackson Wellness had a strong Instagram following of 45K before FlixArts stepped in. With the help of targeted ads and post boosts, their following grew by an additional 7,500 people.
Social Media Advertising Results & Brand Awareness Campaigns
Strategically-targeted ads and boosted posts resulted in increased video views, impressions, and off-site traffic to Jackson Wellness's website. The reach of posts and traffic to the website grew steadily each month.
Website Purchase Conversion Campaigns
Prior to working with FlixArts, Jackson Wellness had not used paid social media advertising, relying solely on influencer marketing. With the results FlixArts achieved, they increased their advertising budget monthly while scaling back on influencer spending. After 6 months of paid advertising, with a total spend of approximately $25,000, the results included:
- 30,800 link clicks (average cost per click: $0.81)
- 200,130 video views (average cost per view: $0.12)
- 940,571 people reached
- 378,529 post engagements
- 3,620,447 impressions
- 2,235 product purchases (average cost per purchase: $10.90)
- 4.75 Average purchase return on ad spend
- Website purchases conversion value: $120,420.50
Conclusion
For businesses in the wellness sector aiming to Grow their following, build a community, target potential customers, and share their mission, social media marketing with FlixArts can provide excellent results. FlixArts experts can help you acquire new clients and engage with your audience. Contact us today for more details!